AC Breakdown at a chawl
Going into the field always
helps. For those of us in operations, visiting dealers and interacting with
real-time escalated customers is what keeps us grounded in reality. This
enables us to channel meaningful feedback back to our teams. That said, I
attended a customer site today. I had no clue about the site conditions. It was
located in one of Mumbai’s chawl areas. I navigated through the narrow zigzag
lanes and came across a house with a floor area of 120 square feet. Going
inside the house, I realised it had two storeys. But I couldn’t find where the
outdoor unit was placed!
Indian AC marketers are
talking about increasing the current 8–9% penetration of the AC industry. My
thoughts go to houses like these and then to the question: how ready and
adaptable are we to install mass-produced ACs in such critical sites? How will
we attend to the breakdowns of these units? Where will the trained manpower
come from?
Throughout the past four months of the peak season, hardly a day has passed without customers escalating concerns related to charges. At the same time, the demand for after-sales service and customer expectations are on the rise.
We might need to move towards more detailed manpower planning and easier-to-install products in the future.
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